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Marketing Expert

  • Location
  • Job type
  • Posted
  • Education
  • Career level
  • Budapest, Hungary
  • Full time, 8 hrs
  • 1
  • NA
  • Experienced (5+ yrs)

summary

We are looking for a talented Marketing Expert to develop, implement, track, and optimize our marketing efforts across all channels, including our inbound marketing strategies covering social media, blogs and lead generation.

Overview

Our ideal candidate is a creative marketing professional, with strong analytical skills and data-driven thinking. You should be able to quickly grasp new, complex technologies, and develop engaging content to attract and retain customers. You should be able to expand our company’s digital footprint, brand awareness, and ultimately our marketing team.

Primary responsibilities

  • Develop marketing messages with other stakeholders and undertake content marketing initiatives that support these messages
  • Create engaging content (for example, whitepapers and case studies)
  • Collaborate with design and writing teams to produce high quality content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Generate ideas to increase customer engagement
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams and external agencies to create landing pages and optimize user experience
  • Evaluate end-to-end customer experience across multiple channels and customer touch points
  • Optimize conversion points and user funnels

Requirements

  • At least 6 years of proven work experience in Content marketing, Digital marketing, or similar field
  • Demonstrable experience leading and managing content marketing, SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Expertise in social media platforms
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (such as Google Analytics)
  • BSc/MSc degree in Marketing, Journalism or other relevant field
  • Excellent communication and writing skills in English

Advantages

  • B2B marketing background in IT/IT security/Cloud services field
  • Experience with open source communities

What we offer

  • Challenging work at a startup
  • Possibility to gain experience in hot technology fields (cloud computing, Kubernetes, Cloud Native applications)
  • Flexible working hours and home office possibilities
  • Competitive salary